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Entrepreneur opens hotel showcasing her sustainable linens
March 1st, 2025
Guests staying at The Flats get to try out eelo’s products, including bedding, towels and blankets made from 100% recycled cotton or linen. Image: eelo Jen Vander Roest, a Traverse City, Mich.-based entrepreneur, launched her sustainable bedding and linens brand, eelo, in 2015, and it has grown to a storefront inside The Flats at Front […]