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Air Apparent
January 1st, 2017
Companies and event organizers use inflatables to grab public attention and promote their brands. Although he now sells spaces in luxury subterranean survival shelters, Robert Vicino once focused his entrepreneurial spirit on loftier altitudes. He put a 90-foot King Kong on the Empire State Building and designed Otto the Autopilot for the farcical movie Airplane. […]
Beyond branding
November 29th, 2016
Inflatables manufacturers find diverse markets in addition to promotional products. To attract the attention of drivers, car dealerships float spheres or other shapes with automakers’ logos. People dressed in inflatable costumes that identify them as brand mascots line festival walkways to interact with attendees. Giant replicas of consumer goods—whether it’s a can of beer or […]