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Added value experiences keep the customers around
July 30th, 2018
Delivering an added-value experience can help companies pull ahead of the pack, giving customers the incentive to return—while also elevating the business and the entire industry. It can be challenging to stand out from the scrum of companies clamoring for attention and business. More challenging still is inspiring the kind of loyalty that keeps customers […]
The business of yurts: round architecture
February 1st, 2018
I never had an interest in going into business to just duplicate a product that already existed,” says Alan Bair, founder and owner of Pacific Yurts Inc. in Cottage Grove, Ore. “But early on I realized the yurt is a unique warm space that is limited only by the imagination. When you go into that circular […]