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Additional services enrich relationships and bottom line
May 1st, 2019
Adding services to core offerings can provide a way to cement customers to your business, meeting more of their needs and strengthening your appeal—and bottom line—in the process. As an online retailer and wholesaler for upholsterers, sewers and DIYers, Sailrite offers a variety of tools, hardware, kits and other supplies, in addition to its proprietary […]
Seeing is believing: make sure your website and social media strategies are smart, engaging, informative, and visually appealing
November 1st, 2018
Perhaps your company relies on good old-fashioned word-of-mouth publicity and steers clear of social media. Maybe your marketing efforts emphasize trade shows and real-world connections, quite successfully, rather than online communications. But you did just update your website … five years ago. Things have changed. Now your customers all have a phone in their hands, […]