Huntsman Textile Effects partners with Xenon

Huntsman Textile Effects and Xenon have announced the formation of NaviColor, a dedicated marketing channel to service the unique needs of select customers in the U.S. textiles and apparel industry. 

NaviColor is a business specifically designed to meet the needs of select Huntsman Textile Effects customers and to further expand the growing customer base. NaviColor features a dedicated team of professionals in a highly advanced technological environment to support customers utilizing Huntsman’s innovative chemicals, dyes and digital inks in the U.S. 

NaviColor is the latest deployment of Xenon arc’s innovative xa-Direct model that helps the world’s preeminent manufacturing companies reach, grow and more effectively service the needs of their customer bases. Leveraging its domain expertise of the marketplace, combined with extensive voice of the customer research and leading-edge technology platform, the xa-Direct model delivers enhanced customer intimacy, valuable insights and improved customer service levels.