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Americhem releases 2021 Color Trends

Industry News | February 6, 2020 | By:

Americhem, a globally recognized designer and manufacturer of custom color masterbatch, functional additives, engineered compounds and performance technologies, has released its report on 2021 Color Trends.

This year’s color trend palette is based on a theme of “Self Care,” meaning “to mindfully ensure that you are being cared for by yourself.” There are four stories to go along with this theme: “Adventures That Spark You,” “It’s The Little Things,” “Treat Yourself” and “Hitting The Reset Button.” The colors in this palette are vibrant and exciting, but also complemented by soft shades that are easy on the eyes and can bring peace and tranquility.

Americhem’s global branding and digital marketing leader, Hailey Cassidy, stated, “Americhem’s 2021 Color Trends were developed on a global level. We wanted to make sure that all of our domestic and international locations were incorporated in this project from North America, Latin America, Europe and Asia Pacific. Our long-running history and experience in the fibers, automotive, health care, building and construction, and packaging industries played a major factor in which colors we chose. Our goal is to inspire our customers with these captivating colors and help them innovate for the future of their products.”

For access to Americhem’s full 2021 Color Trends Presentation, visit the website to contact a representative at

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