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Making the world’s first climate-neutral continent a reality by 2050

Industry News | February 21, 2020 | By:

Becoming the world’s first climate-neutral continent by 2050 may be the greatest challenge and opportunity of our times. The European Commission has presented the European Green Deal, an ambitious package of measures that should enable European citizens and businesses to benefit from sustainable green transition. Measures accompanied with an initial roadmap of key policies range from ambitiously cutting emissions, to investing in cutting-edge research and innovation, to preserving Europe’s natural environment.

Supported by investments in green technologies, sustainable solutions and new businesses, the Green Deal can be a new EU growth strategy. Involvement and commitment of the public and of all stakeholders is crucial to its success.

Frans Timmermans, executive vice president of the European Commission, recently spoke to European lawmakers in Brussels about the need to increase the amount of materials recovered and recycled in the EU economy, Reuters reported. Along with textiles, batteries and packaging are high on the list of areas to address. The commission will present initiatives for prolonging the life of products and will encourage consumers to seek repairs.

On March 20, 2020, the European Commission will present its circular economy plan and a new European industrial strategy. For more information, visit

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