Zipper and fastening products manufacturer YKK has launched a digital showroom as a means to better engage with customers, virtually, regardless of time or location.
The concept behind the online showroom is “connection,” a play on YKK’s expertise as a manufacturer of fastening products. The space, modeled to look like YKK’s brick-and-mortar showroom in London, features six floors which are represented in the showroom’s logo, which also looks like a zipper. Each “floor” features a different theme:
- Latest trends and automotive.
- Sustainable products.
- Fastening products for high-function applications like outdoor, backpacks, water protective and luggage.
- Fasteners for apparel in the categories of jeans, fashion, leather and kidswear.
- Company information.
Customers can view products through close-up photos, video and catalogs and meet online with YKK representatives. The company also plans to host webinars and other learning opportunities using the platform.