TEXTILES.ORG
Global textile manufacturer Camira has launched a new brand name for its technical knitting capability: Camira Knit.
First established in 2000, Camira’s knitting facility has created technical textiles for more than two decades, and this advanced technological capability has now been given a new name, logo and look as part of a complete brand refresh.
Technical knitting is a form of fabric manufacturing that uses computer aided design (CAD) on a bespoke basis. This means that each Camira Knit fabric is custom made for an individual product, ensuring it exactly fits its dimensions and delivers a zero-waste textile component that can be easily applied to upholstery.
Camira Knit has created custom textiles for some of the world’s largest manufacturers and their bestselling products—including fabrics featured on Haworth’s Very and Soji chairs, the Evo lounge chair by EFG, and the renowned Haze pendant by Zero Lighting.
“Knit is more popular than ever before—we’re seeing it everywhere from fashion to furniture, and even performance sportwear,” says Darren Hill, head of Camira Knit. “It really has captured people’s imaginations, and we are incredibly excited to embrace this new era of knit and bring Camira’s capabilities to life. The perfect complement to our weaving expertise, technical knitting holds incredibly exciting possibilities, bringing a wide range of aesthetic and operational benefits to our customers, and we can’t wait for them to see all that it can do under the new Camira Knit brand name.”