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Ultrafabrics announces new team members

Company News, Industry News, News, People | January 19, 2022 | By:

Jennifer Hendren (left) and Theo Haag

Ultrafabrics has recently added two new members to its team.

Jennifer Hendren has been hired as Senior Director of Product Development and Theo Haag joins Ultrafabrics as European Sales Director.

Hendren has more than 30 years of industry experience and vast knowledge of design and product development at a global level.

 “I’m very excited to be working with the incredible team at Ultrafabrics to expand our product offering into different markets globally,” Hendren said. “There is tremendous potential with the amazing products we have in the works.”

The Netherlands-based Haag has experience in the textile industry that spans three continents.

“I am delighted to be joining this vibrant brand to help it grow in Europe,” says Haag. “The potential for this high-quality textile is enormous and I can’t wait to see where it goes.”

“Theo has spent his entire career immersed in the European market and brings a depth of knowledge in the textile space to Ultrafabrics,” said Sergio Prosperino, vice president of sales. “His hands-on approach to working with furniture manufacturers and the design community aligns perfectly with how Ultrafabrics engages with partners and clients. We are excited for his arrival and know he will be a great addition to an already strong team.”

Danielle Boecker, co-Founder and president of Ultrafabrics, said of Hendren joining the team, “We welcome not only Jennifer’s industry experience, but her innate ability to understand what the market needs, before it knows itself. Her ability to deftly identify trend and style while understanding performance and our brand’s global mission makes her a perfect fit and addition to our company.”

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