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Coloreel and Hirsch Solutions expand partnership

Company News, News | February 22, 2022 | By:

butterfly embroidery

Coloreel, with its unique technology for digital dyeing of textile thread on-demand, expands partnership with U.S. distributor of embroidery machines, Hirsch Solutions.

Hirsch Solutions, Huntersville, N.C., is a distributor of embroidery machines and other decoration equipment on the U.S. market, with a large network of high-end customers in the textile and decoration industry.

With the strengthened partnership, both companies are making additional investment in the areas of sales, service and support, and marketing to meet the increased demand on the U.S. market. As a result, Hirsch has the exclusive sales rights when Coloreel is purchased for use with a Tajima Embroidery Machine in the US. Additionally, Hirsch is authorized to distribute Coloreel to the entire U.S. territory.

“Coloreel brings levels of creativity, efficiency and sustainability that is not possible with traditional embroidery,” said Ed Levy, director of software technologies and marketing at Hirsch. “Automating the process between automation solutions developed by Pulse Microsystems and Tajima embroidery machines creates unique opportunities for e-commerce companies to easily integrate Coloreel into their workflow to set themselves apart from their competition. All of us at Hirsch are very excited with our expanded relationship with Coloreel.”

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