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Under Armour appoints new chief product officer and president of Americas

Company News, News | January 17, 2024 | By:

Under Armour Inc. announced two new leadership appointments: Yassine Saidi as chief product officer and Kara Trent as president of the Americas. Saidi will join the company on Jan. 29, and Trent, currently serving as the managing director of the company’s EMEA region, will assume her new role in February.

“In the past year, we have added incredible executive talent to Under Armour, and I am confident that Yassine and Kara’s demonstrated track records of leadership and expertise will further strengthen our ability to build an even more powerful brand,” says Stephanie Linnartz, Under Armour president and CEO. “We will continue to advance our growth strategies, driving greater demand for the brand through groundbreaking innovation and design.”

Saidi brings nearly 20 years of industry brand experience, including adidas and PUMA.

As chief product officer, Saidi will be responsible for building winning product strategies focused on apparel, footwear and accessories. He will manage the overall global product vision and product strategy for Under Armour.

“Under Armour has a long and rich heritage as an innovator in sports, driven to fuel athletic performance. I see the massive opportunity to harness UA’s constant innovation and authenticity on-field with athletes to grow and evolve the business off-field. I am incredibly excited to join Under Armour at such a pivotal moment in its history,” says Saidi.

Before her position as managing director of EMEA, Trent served in multiple roles, including merchandising, planning and various functions in the company’s North American business. Before Under Armour, she served in merchandising, planning and buying roles in her 8-year tenure at PUMA and 5-year span at Reebok. Trent will assume the role currently held by David Baxter, who will depart the company on February 16.

Under Armour has had several other recent senior appointments, including Jim Dausch, chief customer officer; Shawn Curran, chief supply chain officer; John Varvatos, head of design; and Amanda Miller, chief communications cfficer. The addition of new leaders will continue as Under Armour searches for a chief marketing officer and senior vice president for footwear.

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