This page was printed from https://specialtyfabricsreview.com

eVent Fabrics announces new hires to assist with global expansion into Korea

Company News, News | October 2, 2024 | By:

Korea

eVent®️ Fabrics, a waterproof and breathable laminates producer based in Kansas City, Mo., announced the company has hired three team members to assist with growing demand for the brand’s expanding line of performance laminates and recent expansion into the markets in southern Korea.

Recent hires include Bartosz Lassak to the U.S. sales team, Xie Yi to the textile engineering team and Terry Kim as eVent’s marketing consultant, who will be based in Korea.

“We are taking a range of steps now to position eVent for future growth. Our newest hires and work in the Korean market are just two of our most recent efforts to meet increasing global demand,” says Chad Kelly, president of eVent Fabrics. “Additionally, with increasing regulatory pressures and elevated consumer demand for PFAS-free technologies such as our alpineST and BIO laminates, we are well positioned for future success.” 

eVent’s recent expansion into the Korean market includes a new strategic partnership with GEO International Co. Ltd., a leading company in Korea in the textile industry. This collaboration will introduce eVent’s high-performance waterproof breathable laminate solutions for apparel, footwear and accessories to the markets in southern Korea.

eVent’s newest team members include:

Bartosz Lassak – senior sales manager

Based in Washington D.C., Lassak is a senior sales manager for the eastern U.S. region and will help expand eVent’s sales as new customers are added to the eVent portfolio. He brings 20 years of global industry experience and deep knowledge of outerwear materials, end-use applications and component brand sales. Most recently, Lassak was Primaloft’s territory sales and marketing manager, managing ingredient brand distribution in the U.K., Germany, Eastern Europe, Russia, Turkey and North America.

Xie Yi – textile engineer

Yi recently graduated with a double master’s degree in textile materials and product design from Donghua University in Shanghai, China, and joins the eVent team full-time as a textile engineer. Yi will help enhance product strategy and introduce new products. Throughout her academic career, Yi worked as a production assistant for Oya Jacquard Belt Ltd. and as a research and development assistant at Atelier LUMA.

Terry Kim – senior consultant in Korea

Kim will support the expansion of eVent’s into Korean markets and assist with marketing efforts. Kim’s experience includes 20 years working in roles such as sales director and new business development director at Gore-Tex. In his most recent role, Kim was the managing director of the fabric division for Gore-Tex.

Share this Story