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Lectra, a technology solutions provider for the fashion, automotive and furniture industries, has announced the expansion of its Valia Fashion platform to new markets across the globe, including Mexico, Brazil and South America.
Valia Fashion is Lectra’s intelligent cloud-based solution that connects the whole cutting room to automate and streamline each stage of the apparel production process. It was first launched in the U.S., Canada and Europe in October 2024 and has been successful in these markets.
“We’re dedicated to helping our customers remain competitive and agile in the market and meet the latest technological demands of the fashion industry,” says Lenny Marano, president of the Americas at Lectra. “Valia Fashion is a revolutionary solution that empowers fashion brands and manufacturers to connect, automate and streamline every step of apparel production. Since our initial launch, we’ve seen a great response from our customers who are using this technology to further reduce operational costs across their businesses. We are excited to continue expanding Valia Fashion’s global footprint to even more fashion enterprises.”
Valia Fashion centralizes global orders and streamlines production, offering real-time visibility for faster decision-making and optimized operations. By connecting to all equipment in the cutting room, apparel manufacturers can integrate the solution into existing workflows and digitize production cycles.
Chicago Protective Apparel Taps Lectra’s Valia Fashion for Made to Order Digital Manufacturing
One of the most recent adopters of the Valia Fashion platform is Chicago, Ill.-based Chicago Protective Apparel, a division of Mechanix Wear. The apparel company offers a wide range of high-hazard personal protective apparel for various industries, including heavy manufacturing, foundry, and electrical/utilities, and will use Valia Fashion to scale current production. The platform will centralize the company’s orders and distribute production across its different manufacturing sites, reducing waste, automating processes, and providing greater visibility on fabric consumption.
“This integration marks a shift from fragmented legacy systems to a smarter, more connected production model,” says Keith Christiansen, president and general manager at Chicago Protective Apparel. “Lectra’s Valia Fashion minimizes our reliance on manual processes by creating a scalable digital infrastructure that gives us real-time visibility into open orders, scheduling, fabric utilization and production performance, transforming how we make decisions, drive measurable efficiency to optimize resources, improve service levels, and more strategically plan for future growth.”