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Lectra has announced the launch of Apogy, a cloud-based solution with embedded agentic AI dedicated to product development.
The new tool automates routine tasks and makes information and expertise easier to access, speeds up product development and lets teams focus on innovation, creativity and strategic decisions. Compatible with all standard market formats, Apogy also streamlines digital prototyping and facilitates approvals through 3D simulations and high-quality photorealistic renderings.
“For 50 years, Lectra has helped transform the fashion industry, particularly by digitizing patternmaking. Today, agentic artificial intelligence gives us the opportunity to take a new step forward and reinvent product development as a whole,” says Maximilien Abadie, deputy CEO of Lectra. “With Apogy, we are launching the first and only solution designed to bring together all involved parties, data and processes that shape a product. By breaking down silos and streamlining interactions across the entire ecosystem, we enable fashion companies to develop desirable, manufacturable products that meet consumer demand more quickly. Apogy ushers in a new era of product development, where artificial intelligence turns product data into a competitive advantage for fashion players.”
O’Neills, an Irish sportswear brand, is already reaping the benefits. “For the first time in our history, all our teams are using a single solution. This harmonization eliminates errors linked to data transfers, increases transparency and now enables us to accelerate operations, improve productivity and effectively support our growth,” says David Towell, senior manager at O’Neills.
“New generations expect to work with cutting-edge tools. By equipping our teams with Apogy, a solution designed natively for the AI era and featuring advanced capabilities, we are strengthening our ability to attract, develop and retain the next generation of talent in product development roles, particularly in modelling within the Oniverse group,” says Riccardo Romani, operations director at Oniverse.
Designed to evolve continuously and delivered as SaaS, Apogy will continue to expand its artificial intelligence capabilities to automate more tasks, enhance workflows and unlock new performance opportunities.
The result of three years of development and in-depth dialogue with several dozen customers, Apogy is built on a proven understanding of market needs. Its adoption by early customers has already demonstrated both its operational effectiveness and its ability to support the transformation of product development in the fashion industry today.