U.S. Cotton Trust Protocol appoints Marjory Walker and Liz Hershfield as co-directors

The U.S. Cotton Trust Protocol announced the appointment of Marjory Walker and Liz Hershfield as co-directors, serving on the executive leadership team. Together, they will accelerate the program’s growth by advancing market adoption, developing market-driven offerings and fostering collaboration across the cotton value chain.

Walker and Hershfield will each oversee different pillars of the program. Walker will provide oversight for the standards and assurance, field programs, communications and marketing, and operations teams.

Concurrently, Hershfield will lead the Trust Protocol’s global market development and supply chain teams, overseeing traceability systems, operations and training.

“This new leadership structure, with both Marjory and Liz as co-directors, will strengthen our focus on key areas, streamline our processes, and foster greater collaboration across the organization,” says Gary Adams, Ph.D., president of the U.S. Cotton Trust Protocol. “Their combined expertise in sustainability, supply chain management, industry knowledge and communications will be invaluable in advancing the Trust Protocol’s mission to provide verified, more sustainably grown cotton. We are confident in their ability to take on these expanded roles.”

Alongside her Trust Protocol responsibilities, Walker serves as vice president of council operations and director of communications for the National Cotton Council (NCC), where she manages operations and communications services.

In addition to her role with the Trust Protocol, Hershfield serves as the executive director of Cotton Council International, the export and promotion arm of NCC.