Branded vans: special delivery

As part of its rebranding effort, LSO, formerly Lone Star Overnight, is having a bit of fun with its fleet of vans. They are wrapped in a series of new motifs–tie-dyed, argyle and camouflage–and include clever messages to connect customers with the quality and reliability of its delivery service in an original way. The redesign is meant to underscore LSO’s new tagline, “It’s all in the delivery.” The theme is also carried out in new uniforms for delivery personnel and shipping boxes branded with clever messages. “LSO is punctuating our rebranding effort by extending a bit of our uniqueness and sass to our fleet, our packaging and our uniforms,” said Rick Jones, CEO of LSO, the regional parcel carrier, headquartered in Austin, Texas.

Signature Graphics Inc., of Porter, Ind., created the wraps for the vans using a 3M™ vinyl that is easy to handle and features a pre-coated adhesive on the back for a smooth application to the vehicle’s surface. The wraps are printed using UV digital ink. More durable than paint, vinyl graphics can be removed, eliminating the need to paint over existing graphics. Vinyl graphics can last up to nine years, depending on the material and method of manufacture. Typically, they are more cost-effective than paint and can be applied in a fraction of the time.