Beyond branding

November 29th, 2016 / By: / Fabric Structures, Markets

Inflatables manufacturers find diverse markets in addition to promotional products. To attract the attention of drivers, car dealerships float spheres or other shapes with automakers’ logos. People dressed in inflatable costumes that identify them as brand mascots line festival walkways to interact with attendees. Giant replicas of consumer goods—whether it’s a can of beer or […]

 

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