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Specialty wraps, food and ambiance

Projects | December 1, 2016 | By:

Mactac®’s tag line is “Technology that sticks,” and the product line includes roll label products, digital printing/graphic media, print media, medical pressure-sensitive solutions and fasteners for specialized technologies. For a multi-application project such as the B. Bim Asian Eatery renovation, Mactac helped to create a marketing approach that will stick. Photo: Mactac North America.
Mactac®’s tag line is “Technology that sticks,” and the product line includes roll label products, digital printing/graphic media, print media, medical pressure-sensitive solutions and fasteners for specialized technologies. For a multi-application project such as the B. Bim Asian Eatery renovation, Mactac helped to create a marketing approach that will stick. Photo: Mactac North America.

Korean-inspired restaurant B. Bim Asian Eatery, Chicago, Ill., offers marinated meats and “ban chan” sides, sprouts, sesame spinach, kimchi and other goodies in a taco or lettuce wrap. The wraps, along with custom-made bowls of similar tasty ingredients, are B. Bim’s specialty. So when restaurant management sought a new modern “dive bar” look to attract more customers to its thriving eatery, it turned to Graphic Alliance, a Chicago marketing firm specializing in print and digital media—another kind of wrap. And by partnering with Mactac®, an international manufacturer of large-format printed media located in Stow, Ohio, Graphic Alliance provided a diverse palette of print media options for B. Bim’s restaurant makeover.

The entire B. Bim menu, printed in Mactac’s REBEL™ multi-print media with ColorGard™ digital overlaminate, covered one wall of the updated restaurant. A high-impact wall mural of the Chicago skyline came to life in ROODLE™, designed for removable graphics printed to the edge of the media. RoughRap™ wall wrap is made of 2.1 mill gloss white high-performance vinyl used for brick walls and rough-textured surfaces. When paired with Permacolor® RAYZor™ overlaminate, it made messaging on the restaurant’s interior brick walls pop. WindowVIEW® cling showcased B. Bim’s menu items in living color on the exterior windows, beckoning passersby.

The overall look features brick, glass and clean open space with a touch of Korean language in wall graphics, and intriguing and colorful Korean-inspired dishes advertising a taste of the exotic.

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