Specialty wraps, food and ambiance

December 1st, 2016 / By: / Projects

Mactac®’s tag line is “Technology that sticks,” and the product line includes roll label products, digital printing/graphic media, print media, medical pressure-sensitive solutions and fasteners for specialized technologies. For a multi-application project such as the B. Bim Asian Eatery renovation, Mactac helped to create a marketing approach that will stick. Photo: Mactac North America.
Mactac®’s tag line is “Technology that sticks,” and the product line includes roll label products, digital printing/graphic media, print media, medical pressure-sensitive solutions and fasteners for specialized technologies. For a multi-application project such as the B. Bim Asian Eatery renovation, Mactac helped to create a marketing approach that will stick. Photo: Mactac North America.

Korean-inspired restaurant B. Bim Asian Eatery, Chicago, Ill., offers marinated meats and “ban chan” sides, sprouts, sesame spinach, kimchi and other goodies in a taco or lettuce wrap. The wraps, along with custom-made bowls of similar tasty ingredients, are B. Bim’s specialty. So when restaurant management sought a new modern “dive bar” look to attract more customers to its thriving eatery, it turned to Graphic Alliance, a Chicago marketing firm specializing in print and digital media—another kind of wrap. And by partnering with Mactac®, an international manufacturer of large-format printed media located in Stow, Ohio, Graphic Alliance provided a diverse palette of print media options for B. Bim’s restaurant makeover.

The entire B. Bim menu, printed in Mactac’s REBEL multi-print media with ColorGard digital overlaminate, covered one wall of the updated restaurant. A high-impact wall mural of the Chicago skyline came to life in ROODLE, designed for removable graphics printed to the edge of the media. RoughRap wall wrap is made of 2.1 mill gloss white high-performance vinyl used for brick walls and rough-textured surfaces. When paired with Permacolor® RAYZor overlaminate, it made messaging on the restaurant’s interior brick walls pop. WindowVIEW® cling showcased B. Bim’s menu items in living color on the exterior windows, beckoning passersby.

The overall look features brick, glass and clean open space with a touch of Korean language in wall graphics, and intriguing and colorful Korean-inspired dishes advertising a taste of the exotic.

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