Leading auto manufacturers such as BMW and Volkswagen are in discussion with Stanley Lifestyle Ltd., Chennai, India, to ramp up its production of upholstery-grade leather, following General Motors and Ford into the Indian leather market. Stanley entered into a joint venture with an Italian firm to start a tannery in Ranipet, India’s leather hub, to produce OEM upholstery. The company also owns furniture stores featuring seating products such as Arper, Iterby, Calligaris and La-Z-Boy, and plans to expand from 10 to 15 retail outlets for “the aspirational consumer,” says Sunil Suresh, CEO of Stanley Lifestyle.
India’s leather looks good on luxury products
Industry News, Markets | November 1, 2008 | By: IFAI
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