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Maintaining quality standards in a tough economy

February 1st, 2009 / By: / Business, Marketing

Times are tough, so should you cut corners to compete? “No!” is the adamant response from quality advocates. By Marc Hequet So you’re known for your quality…Great! But how are you supposed to sell quality in this economy? That’s the challenge manufacturers face: persuading discount-seeking buyers to pay a premium for top-of-the-line goods. It’s not […]


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