Selling advanced electronics requires trendspotting, tech savvy and a future-friendly retail space. Jump.ca, which specializes in wireless devices, cable television and home security, wanted a dynamic redefinition of its store in the Cornwall Centre in Regina, SK, Canada. Eventscape Inc. of Toronto, a custom fabricator of architectural solutions in varied materials, developed a complex, curved and colorful store interior that emphasizes modern technology and fun for the “what next?” electronics consumer. The project won an IFAI Award of Excellence in the category of Commercial Interiors in October 2010.
A “discovery wall” comprised 75 percent of the store’s walled surfaces, and its continuous and complex curves were made from 100 individually sized acrylic panels wrapped with textile graphics and mounted to hidden steel frames. Eventscape describes it as “a custom 3D puzzle,” but it has the additional benefit of providing acoustic dampening. The store design incorporated Microsoft Surfaces, a tabletop that displays the name and features of any cell or smart phone placed on its surface. To update the wall, Jump.ca can remove the textile graphics and replace them, allowing for fresh looks on demand.