A tensioned-fabric blue ribbon 740 feet long, stretched through the Hilton Orlando Bonnet Creek Hotel and an exhibit tent, wowed hotel owners attending the Hilton Worldwide Partnership Conference in October 2010. The ribbon connected various parts of the exhibit, leading attendees through a series of brand concepts and showcases designed to stimulate creativity and innovation. The Dutch company Cees Smit®, with offices in Orlando, Fla., and Los Angeles, Calif., brought its expertise in trade and event show decoration to the U.S. in March 2010. The blue ribbon made a big statement at the Hilton event.
The four-way stretch ribbon covered patented aluminum extrusions, curving throughout the tent and hotel grounds. The flame-retardant fabric, dyed the custom Hilton-blue color used by the hotel chain, created dynamic shapes of varied widths as it guided people from place to place. Cees Smit provides tension fabric structures, drapes, large-format graphics and wall coverings to ratchet up the excitement at trade shows and events.