With Americans spending more time viewing video online than checking e-mail, YouTube™, with its 455 million users, has great potential as a marketing tool for recreational boating. A leading YouTube and video marketing expert will demonstrate what this rapidly growing social network can do to positively impact business during a keynote presentation for Marine Marketers of America (MMA) at the upcoming Miami International Boat Show (MIBS).
Entitled “The Secrets Behind What YouTube Can Do For You,” the program will feature a presentation by Julie Perry, social media director at BLASTmedia and a contributing author to the book, “Success Secrets Of The Social Media Marketing Superstars.” Marine industry veterans may recall Perry as the host of the video blog, TheBoaters TV, which aired back in 2007, generating more than 800,000 views on YouTube alone. Perry first made waves in the boating industry in 2006 when she authored the book, ”The Insiders’ Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous.”
Perry will discuss how to get started on YouTube and provide tips for getting quick results. She will also demonstrate how effective YouTube can be for driving targeted traffic to websites and will explore video search engine optimization, Google Analytics, branding, online visibility and generating buzz.
Perry’s presentation will take place during the annual meeting of MMA at the MIBS convention center, which begins at 3 p.m. on Feb. 17. As part of MMA’s mission to provide ongoing professional development for its members, the event is free and open to all members and guests, as well as the marine trades. Seating is available on a first-come, first-serve basis; no advance registration required.