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How to improve your ROI from industry trade shows: free webinar June 30

Industry News | June 20, 2011 | By:

Marketing professionals wanting to improve their ROI from trade shows should be sure to attend the free webinar sponsored by Marine Marketers of America (MMA) this month. Thaddeus B. Kubis, a nationally known marketing expert, will explore the new world of trade show marketing in a 30-minute webinar scheduled for 11 a.m. (EDT), Thursday, June 30.

“With trade-show attendance falling, exhibiting costs rising and marketing budgets shrinking, it’s time for marine marketers to look at trade shows in a new light,” said Kubis. “It’s staggering that more than 70 percent of leads gathered at trade shows are ignored.”

In the webinar, Kubis will show how to use new and emerging technologies for managing leads and converting them to sales, and will provide practical and useful tips on how to get the most out of trade shows.

This is the fourth in a series of free lunchtime webinars sponsored by MMA. Earlier webinars covered social media, direct marketing and branding strategies. To register for the June 30 webinar, click here.

Source: Marine Marketers of America

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