Color plays an important role in consumers’ purchasing decisions. Communicating color throughout the textile supply chain is imperative to get the color envisioned by the designer and demanded by the consumer. AATCC’s Color Management Workshop will bring together well-known color experts to discuss color principles and the effects of lighting; factors to consider when developing your color palette and how these choices affect cost, fashion, durability and dyeing reproducibility; how to implement a digital color program with your supplier; how to control shade from concept to production and much more.
This workshop is designed for merchandisers, retailers, manufacturers, product developers, color approval managers, specifiers and designers.
- Fundamentals of Color Theory and Measurement; David Hinks, North Carolina State University
- Dye Selection for Desired Fastness Requirements; Nelson E. Houser, M. Dohmen USA
- Color Communication Best Practices; Sandra L. Johnson, Color Solutions International
- Color Communication: Getting Your Message Across; Roland L. Connelly, Sr., X-Rite Inc.
- Supplier Conformance—Why Don’t my Numbers Match Yours?; Ken Butts, Datacolor
- Tracking Color Performance; Keith D. Hoover, JC Penney
- Managing Color on Multiple Textile Substrates; Andrew Fraser, Chico’s
- Your World, Your Process: Applying What You Have Learned; Jean Hoskin, Macy’s Merchandising Group
Breakout sessions will focus on illumination and observer issues; sample analysis and measurement technique; creativity with trends and virtual development; what is color matching; production evaluation and control; and how to do the right color right. Participants will have an opportunity to have their color questions answered during the presentations and breakout sessions.