Creating a brand

May 1st, 2012 / By: / Marketing

Your company, and your products, should have a distinct identity for your customers. By William J. Lynott Take a moment and think of one of your favorite brands. Whether it’s a professional product for use in your business or a favorite personal product, chances are you chose it because you’re comfortable with it; you have […]


IFAI members may login to access this members only content. Non-Members please click join now to review our digital content member option.


Leave a Reply