Winona Lake, Indiana, based ABC Industries, Inc. has unveiled a revamped, more user-friendly website, www.abc-industries.net. The update comes in response to customers’ evolving needs and to improve the resources offered through website. It now offers:
- Logical, straightforward navigation that allows visitors to quickly and easily find products.
- Informative product pages that include specifications, downloadable documents, and applications.
- Clearly defined accessories pages that link to complimentary product pages.
“ABC Industries has always prided itself on helpful customer service. The new website is an integral part of the customer experience, and we are thrilled to offer this vastly improved tool to our clients,” said Abby Weiss, marketing communications coordinator for ABC Industries.
The website’s flexible architecture was created with the future in mind. As new products are developed and existing products evolve, ABC will upload relevant content in a timely fashion.
A two-tone “swoosh” featuring ABC’s signature teal is utilized as the website’s backdrop. The swoosh, along with a complimentary sand-tone color, will be translated to ancillary marketing collateral as an upgrade to ABC’s total marketing scheme.