Color plays an important role in every consumer purchase. In fact, it’s often the first thing a consumer notices about a product. Yet as important as color is, it can be very difficult to ensure that the color initially selected by a designer or brand is communicated accurately throughout the supply chain.
To help bring consistency to this process, AATCC is hosting its popular Color Management Workshop from August 21–22 at the Association’s Technical Center in Research Triangle Park, N.C., USA.
The speakers include world-renowned color experts who will discuss color principles, the impact of lighting and the many factors a designer or brand needs to consider when developing a color palette for a product or product line.
The workshop will also review how color choices affect cost, fashion, durability and dyeing reproducibility and discuss how to implement a digital color program with one’s supplier. Other issues discussed will include managing color on multiple textile substrates and how to control shade from concept to production.
Participants will have an opportunity to have their color questions answered during the presentations and breakout sessions. This workshop is designed for merchandisers, retailers, manufacturers, product developers, color approval managers, specifiers and designers.
Breakout sessions will focus on illumination and observer issues; sample analysis and measurement technique; creativity with trends and virtual development; color matching; production evaluation and control and how to do the right color right.
Visit AATCC’s website to register and for additional details.