J.J. Threads launched an interactive portal where members can build their own one-of-a-kind shirts. As part of the digital community experience, users can also share their designs, follow other users on the site, utilize others’ designs as an inspiration for new ideas or even purchase those designs outright.
“I want J.J. Threads to be more than just a shopping site,” said Jay Wich, founder of J.J. Threads. “I want it to be a vibrant community and a fun experience, one that reflects the products we offer.”
By providing a range of fabrics, customization options and fits, J.J. Threads is the online equivalent to tailoring. Customers can browse a comprehensive database of the finest fabrics. Nearly every part of the shirt, from the body to the cuffs, collars and plackets can be customized, making for highly personalized and unique end products.