Interview by Sigrid Tornquist
Baraboo Tent & Awning is located near the Wisconsin Dells—a Midwest tourist destination built around the confluence of three rivers and known for its water parks. How has being located near the parks affected business?
The Dells is full of “wow.” We’ve got the water parks, restaurants, hotels—which need signage, awnings and shade structures. We’ve been able to get creative and produce some great products for them. The Dells has evolved over the years and we’ve evolved with them.
How do you track profitability of the company’s different divisions?
Party and tent rental is a whole different beast. About three years ago we separated bookkeeping for each department to figure out which ones are making money. We originally had our office manager doing scheduling for tent and party rental but that department has grown little by little so we hired a full time person to manage that division.