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Sunbrella launches Perspective New England

Products | June 19, 2014 | By:

Web-based video design series inspires design solutions at home, on the water and on an adventure.

Sunbrella’s Perspective project is back for a second year, featuring Perspective New England, a three-part, web-based design series to inspire consumers with practical design solutions at home, on the water and on an adventure.

The story will be told digitally on a dedicated website and through additional online content, including short videos on challenges such as removing stains from fabric, how to hang window treatments, or how to arrange furniture. It will also educate consumers on Sunbrella fabrics available at the retail level and how to gain access to Sunbrella resources available to the trade by working with designers and fabricators.

The three design projects include “The Rhode Yacht,” a vintage revival of a 1977 Airstream Argosy trailer; “The Real Yacht,” an M36 daysailer luxury yacht by Morris Yachts; and “The Beach House,” a family home in Narragansett, R.I.

The first series will launch in late June, telling the makeover story of an Airstream trailer and introducing viewers to Greg Hall, the owner of both the trailer and beach house, and Morris Yachts, builders of custom, luxury sailing yachts who were instrumental in rebuilding the trailer’s interior.

The second series will launch in mid-July, setting off on a mobile marketing tour along the New England coast, visiting regattas, boat shows and music festivals. It showcases the many ways Sunbrella fabrics can be used both above and below deck on a new, special-edition Morris M36 that celebrates the daysailer’s tenth anniversary. Spearheaded by Kate Gable of Gable Design Group, the design will feature high-end decorative fabrics by Richard Frinier for Sunbrella.

The third series will continue through Sept. 30. Kate Jackson of Kate Jackson Design will help the Hall family create a coastal chic design that is both sophisticated and durable.

The full project can be followed on Twitter and Instagram using @Sunbrella and #PerspectiveNE.

Source: Sunbrella

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