The Lenzing Group’s new factory in Lenzing, Austria, boasts the world’s largest production facility for lyocell fibers. Now fully operational, it is the first factory in the industry to feature a single production line with an annual nominal capacity of 67,000 tons. As a result of purchasing the TENCEL brand name in 2004, Lenzing now markets the entire lyocell business under one well-established name. The brand is associated with eco-friendliness and high quality. In addition to woven fabrics, Lenzing now offers knitwear options.