The Association of Textile, Apparel & Materials Professionals (AATCC), Research Triangle Park, N.C., recently held its first Concept 2 Consumer Merchandising Competition for college and university students.
Participants were challenged to showcase their skills in business, marketing and merchandising by creating a business concept for a hypothetical new product line of an outerwear collection. The hypothetical product line included one technology feature in either the fabric selection (i.e., water repellency) or style (i.e., solar panels).
AATCC received 25 entries from 66 students. First place was awarded to First Line Apparel by Lexis Kambour of the University of Delaware. Philadelphia University students Alaina Giovannone, Alison Wallace, Rebecca Himmel and Morgan Bordlemay won second place for Sunergy Outerwear. Hi-dRATE by Vanessa Hannay and Katrina Steenkamer of the University of Delaware was given Honorable Mention.