Mad Max Hybrid promotes F1 racing

October 1st, 2015 / By: / Projects

More than 30 years ago, filmmaker George Miller made the post-apocalyptic “Mad Max” trilogy. The 2015 “Mad Max: Fury Road” sequel attracts both fans of the old “Max” and younger audiences newly introduced to the franchise. “Powerful cars and high speeds are in the DNA of Mad Max,” says Con Gornell, executive vice-president of European marketing for Warner Bros. “The Lotus F1 Team Mad Max Hydrid is emblematic of the spirit.” Photo: Roland DG UK.
More than 30 years ago, filmmaker George Miller made the post-apocalyptic “Mad Max” trilogy. The 2015 “Mad Max: Fury Road” sequel attracts both fans of the old “Max” and younger audiences newly introduced to the franchise. “Powerful cars and high speeds are in the DNA of Mad Max,” says Con Gornell, executive vice-president of European marketing for Warner Bros. “The Lotus F1 Team Mad Max Hydrid is emblematic of the spirit.” Photo: Roland DG UK.

The Lotus F1 Team, a British Formula 1 racing team based in Enstone, Oxfordshire, joined forces with Warner Bros. Pictures to develop a new machine for the post-apocalypse—the Mad Max Hybrid. The vehicle, complete with front-mounted spikes, huge off-road tires, flame throwers and a sprinkling of mounted skulls, pays homage to the de-evolution action film “Mad Max: Fury Road.”

The dinged and dingy gray exterior finish that gives the Mad Max Hybrid the look of the Australian wasteland consists of a Matte Grey Aluminum 3M™ wrap film 1080-M230, an unlaminated metallic film printed by a Roland DG SOLJET Pro 4 XR-640 large-format color printer. The print was run overnight, unattended, automatically rolled onto the take-up unit and applied to the car the next day, says Joe McNamara, Lotus F1 Team Graphics.

The Mad Max Hybrid made its debut at the Barcelona International Motor Show at the Montjuic Exhibition Centre on May 8, 2015, along with two custom, drivable vehicles designed and created for the actual film—Nux’s car and the Mad Max Interceptor. The Lotus F1 Team’s drivers, Romain Grosjean and Pastor Maldonado, drove “Mad Max: Fury Road” branded race cars in the 2015 Spanish Grand Prix at the Circuit de Barcelona-Catalunya.

Roland DG Corp. of Hamamatsu, Japan, manufactures wide-format inkjet printers for the sign, apparel, textile, packaging and vehicle graphics industries.

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