These days, there are many reasons to keep that plastic water bottle out of the trash—especially when it can be turned into recycled fiber that can be made into shirts, blankets, artwork and other items.
Unifi Inc., the Greensboro, N.C.-based manufacturer of REPREVE®, a leading recycled fiber brand, wanted to educate consumers about the advantages of recycling. So the company launched the national #TurnItGreen Tour, showcasing their own high-quality products made from transformed plastic bottles.
The tour is fun, interactive and educational, featuring displays in a REPREVE-branded trailer that shows how plastic bottles are transformed into recycled fibers. It also features gaming units and activities that enable participants to win prizes from brands that make REPREVE-based products, including scarves, shirts, canvas artwork and koozies from Volcom®, Polartec® and SnapBox®.
The first stop was San Francisco for The North Face® Endurance Challenge presented by Gore-Tex® held in early December 2015. The tour will be stopping at schools, major sporting events, college campuses and retail locations across the country. Unifi is partnering with organizations like Marvel Universe LIVE!, the Detroit Lions and the University of North Carolina at Chapel Hill.
The mobile experience is sponsored by Polartec, Sage, Renewtra, Volcom and SnapBox, and will be led
by a REPREVE-branded Ford F-350, which uses REPREVE-based fabric made from 16 plastic bottles
in its upholstery.