Athletes are always looking for new ways to push the limits of endurance and test their physical and psychological mettle. It’s no secret that the right clothing can affect performance, protect against the elements and help prevent injury. But what if athletic wear could go a step further and enhance a competitor’s cognitive and physical performance? That’s the idea behind Vollebak, a new adventure sports clothing brand that combines product design, psychology and physiology to help athletes perform, relax and survive.
Launched by London, England-based twin brothers and athletes Steve and Nick Tidball, Vollebak’s products Baker Miller Pink Hoodie and Condition Black Jacket feature unique properties to help athletes excel. Research done in the late 1970s demonstrated that Baker Miller Pink is a shade of pink that acts on the central nervous system, lowering the pulse rate and promoting relaxation. Made of high-performance materials that are breathable, water repellent and windproof, the Baker Miller Pink Hoodie is designed to help adventure athletes stay calm before and after competition. The mesh visor floods the field of vision with pink, causing the body and mind to relax, and also features a soundtrack that slows and regulates brainwaves.
The Condition Black Jacket is built to endure extremes. Constructed of military grade materials with a ceramic outer skin, it can survive falls of up to 120 km/h across any surface and is tough enough to scar rock. It comes with its own training program that uses light and sound to alter brainwaves to help the user train at the limits of cognition.