Each summer, Hermosa Beach in Southern California is home to the popular Sunset Beach Concert Series. This year, the organizers, music venue Saint Rocke and the City of Hermosa Beach, expanded the Sunday series with a free movie night every Saturday in August.
The concerts and movies took place on a stage constructed on the beach. It included a large projection screen and regular staging elements created by Sew What? and its sister company, Rent What? Inc., both of Rancho Dominguez, Calif.
For the movies, Sew What? crafted a full-size projection-scaled cloth screen. It was suspended by motorized trusses that were raised into position at the front edge of the stage, making it perfect for large-scale front projection. The screen was made of polyester knit that was selected for its stretch, moisture resistance and the quality of the image projection. The material was tested to make sure it could sustain ocean breezes and other weather considerations. Durable finishes included webbing and grommets that allow for a quick and safe attachment of the screen to the structure and easy take-down for storage.
Sew What? also provided a backdrop featuring the logo of the major sponsor, Subaru Pacific, made of flame-retardant polyester knit fabric to add just the right amount of color to the stage.
Event stage panels were made of vinyl-coated print mesh chosen for its durability and blow-through capability on windy days. Multiple printed pieces were laced into place within the trussing structure, giving a seamless presentation and proscenium look to the stage.