Reebok announces “Cotton + Corn” sustainable products initiative

Reebok announced its “Cotton + Corn” sustainable products initiative, which will bring plant-based footwear to the market later this year. Cotton + Corn is an initiative developed by the Reebok Future team to create shoes “made from things that grow.” The first release will be a shoe that has an upper comprised of organic cotton and a base originating from industrial grown corn (a non-food source). For the initiative, Reebok partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance bio-based solutions.