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Webinar: Selling quality over price

Industry News, News | May 9, 2018 | By:

June 20, 2018 | Noon EST

Free to IFAI Members/$75.00 for Nonmembers

Learn about increasing your bottom line and how to encourage your clients to upgrade to better quality materials. Find out how upselling reflects company image, leads to future referrals and produces long-lasting products.



Dave Callahan

Granite State Cover & Canvas Inc.

After 30 years in the food business, with his last position as a consultant to restaurant chains on their beverage/cocktail menus, Dave made the natural transition to the trucking industry. In January 2007 he bought Granite State Cover & Canvas, a company that manufactures tarps and sells and installs truck tarp systems. After sitting down at a sewing machine and totally immersing himself in this new venture, Dave and his team have continually grown the business over the last 10+ years, and in March moved into their new facility, tripling their previous space and giving them room to grow for the foreseeable future.

Born and raised in the Boston area, Dave is a Boston College graduate and a big fan of all things Boston including the way they pronounce their R’s and A’s.


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