Stimpson, formerly known as Edwin B. Stimpson Company, manufacturer of grommets and washers, eyelets and more, has launched a new brand identity and revamped its digital assets to celebrate 165 years in business.
The company manufactures products for the commercial tent industry and countless other applications out of its 278,000-square-foot facility in Pompano Beach, Fla. The rebrand includes the modernized name, shortening it for digital-age simplicity, and also a new brand identity, color scheme, logo and memorable icon. The company’s bold persimmon and gray color scheme reflects Stimpson’s dedication to offering customers modern solutions and dependable products.
“We felt it was time to update our brand to reflect our position in our changing marketplace, while still focusing on our strengths of exceptional quality, on-time delivery and fair prices,” says president Scott Thomas. Stimpson has launched a contemporary new website, www.Stimpson.com, and refreshed its ecommerce site, webstore.Stimpson.com. The website encompasses the new logo and brand identity and features enhanced functionality and new and improved content detailing the reliability and variety of Stimpson’s products for its broad range of customers.
“Stimpson has made many improvements such as adopting industry certifications like ISO 9001, modernizing manufacturing and quality systems and upgrading internal computer systems for greater efficiency,” says vice president of sales and marketing Cory Rau. “Now seems like a good time to let our external image reflect the many positive trends that are happening internally. As one of the oldest companies in the industry, our ability to evolve has kept us at the forefront of the marketplace.”