Serge Ferrari has launched a newly redesigned website, www.sergeferrari.com. The website features responsive design, improved navigation, streamlined product selection and downloadable technical information. It also offers new product branding for a more intuitive product selection experience. Streamlining the names of the company’s 125+ products and improving brand communication is an important step in the company’s strategic plan for growth. To enable rapid understanding of what the company’s products do and how they are different, Serge Ferrari has renamed many of its products to include a range name, a product differentiator and a product number.
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