Heubrandner appointed VP at Lenzing

The Lenzing Group has named Florian Heubrandner vice president of global business management textiles. He will be leading Lenzing’s global strategy and development across the textile value chain, helping the company to transform from a B2B fiber producer to a business-to-business-to-consumer brand following the rejuvenation of TENCEL ™ , Lenzing’s textile specialty brand and the launch of LENZING ™ ECOVERO ™ , a sustainable viscose brand.