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Bermuda shorts with an added layer of cool

Swatches | June 1, 2019 | By:

The cooling technology in brrr° fabrics has been rigorously tested by independent labs where it has consistently outperformed similar products. Photo: brrr˚.

Traditionally worn three inches above the knee, Bermuda shorts are quintessential dress on their home island, commonly worn with sport coats for business attire as well as with polo shirts for casual occasions. But it’s not necessary to live on Bermuda to enjoy the island way of life. The Hamilton, Bermuda, men’s clothing line Coral Coast Clothing was founded in 2014 to take that breezy, comfort-driven attitude beyond the British territory’s shores.

Coral Coast Clothing has introduced a new line of Bermuda Performance Shorts with the added advantage of cooling technology. The company partnered with brrr°, an Atlanta, Ga.-based innovator of cooling performance fabric. Called the Triple Chill Effect™, the technology features natural cooling minerals that draw heat away from the skin, as moisture is absorbed away from the body with an active wicking technique. The textile also dries quickly, enhance the cooling effect. Testing in a simulated environment, skin temperature was reduced by almost 3°F over 20 minutes of normal wear.

Cool to the touch, the new line of Bermuda shorts is designed to keep the wearer dry and comfortable for all-day fun in the sun. For more information, visit

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