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A wrap for the win: NASCAR style

Swatches | November 1, 2019 | By:

A partnership with Roland DGA enables the RCR Graphics Center to produce benchmark-quality graphics for the Richard Childress Racing Fleet as well as supply companies with their commercial graphics needs. Photo: Roland DGA.

NASCAR’s Tyler Reddick, 2018 NASCAR Xfinity Series champion, returned to the track to defend his title in style at the NASCAR CTECH Manufacturing 180 Xfinity Series race in August at Road America in Wisconsin. Reddick, a Richard Childress Racing Driver, drove the No. 2 Roland Chevrolet Camaro with a full Roland vehicle wrap for the second time this year. In his first go with the Camaro in April, he won the MoneyLion 300 Xfinity series race in a thrilling finish at Talladega Superspeedway.

The Camaro was fully wrapped at the RCR Graphics Center, an in-house full-service design and production facility located on the Richard Childress Racing campus in Welcome, N.C. In 2010, RCR Graphics entered into a partnership with Roland DGA, making Roland their exclusive printer manufacturer. 

The RCR Graphics team’s vehicle wrap process includes design, production and printing using Roland digital inkjet printers, cutters and installation. For further details, visit

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