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AATCC announces upcoming webinars on innovative business practices

Industry News | June 22, 2020 | By:

The AATCC has announced two upcoming webinars focused on innovative business practices.

June 29, 2020; 11:00 AM (EDT)

Webinar: Drive Organic Growth… with B2B-optimized Customer Interviews 

Presented by Dan Adams, president of The AIM Institute

Learn how to put your B2B advantages to work, so you can go beyond “hand-me-down” consumer voice-of-customer methods. Great interviewing leads to better customer insights and then superior new products, and ultimately rapid, profitable and sustainable growth. Dan will share AIM’s latest methods for conducting interviews without a plane ride: 10 advantages of “Virtual VOC” and eight tips for becoming a VVOC pro.

July 23, 2020; 11:00 AM (EDT)

Webinar: How to Reduce Risk in Major R&D Projects … with Confidence

Presented by Dan Adams, president of The AIM Institute

Dan and his team have recently developed a whole new approach to managing large, high-impact R&D projects. With this method, you’ll confidently uncover and defuse “landmines” that blow up schedules, projects and careers. And you’ll completely change the conversation with management: No more, “Trust us, you’ll love our project.” Instead of judging your team, management will join it.

For more information about these webinars, visit

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