Roland-printed vehicle wrap takes to the speedway

Richard Childress Racing’s Tyler Reddick drove the No. 8 car with a full Roland DG wrap in the Folds of Honor QuikTrip 500 NASCAR Cup Series race at Atlanta Motor Speedway in June.  

Originally scheduled for March, the race was postponed because of the coronavirus pandemic and run without spectators. 

The wrap, designed and printed by the graphics pros at the Richard Childress Racing (RCR) Graphics Center, was produced on a Roland DG TrueVIS VG2-640 wide-format printer/cutter. The vehicle wrap specialists at the RCR Graphics Center use Roland DG wide-format inkjets exclusively to print the wraps for all of the team’s race cars and support vehicles. Located on the Richard Childress Racing campus in Welcome, N.C., the RCR center is an in-house full-service design and production facility. In addition to providing benchmark-quality graphics for the RCR Racing Fleet, the center provides commercial graphic services to outside companies, including fleet graphics, signage and flags and banners.