YKK launches digital showroom

Zipper and fastening products manufacturer YKK has launched a digital showroom as a means to better engage with customers, virtually, regardless of time or location.

The concept behind the online showroom is “connection,” a play on YKK’s expertise as a manufacturer of fastening products. The space, modeled to look like YKK’s brick-and-mortar showroom in London, features six floors which are represented in the showroom’s logo, which also looks like a zipper. Each “floor” features a different theme:

1. Latest trends and automotive.
2. Sustainable products.
3. Fastening products for high-function applications like outdoor, backpacks, water protective and luggage.
4. Fasteners for apparel in the categories of jeans, fashion, leather and kidswear.
5. Company information.

Customers can view products through close-up photos, video and catalogs and meet online with YKK representatives. The company also plans to host webinars and other learning opportunities using the platform.