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Hanesbrands, which includes Champion, Hanes and Alternative Apparel, will design and manufacture Villanova University apparel and expand its retail footprint in Philadelphia, Penn., where the school is located, as well as nationally. Villanova will also continue its partnership with Nike as the provider of its performance products and fan merchandise for its Wildcats’ Athletics programs.
“We are thrilled to partner with Hanesbrands,” says Mark Jackson, Villanova’s vice president and director of Athletics. “As we continually focus on ways to enhance our fan experience and grow fan engagement, Hanesbrands gives us a trusted partner to deliver quality apparel to all the retail channels necessary to help accomplish those goals.”
Villanova joins the University of Georgia, University of Texas, University of North Carolina, University of South Carolina, The Ohio State University, Wake Forest University, and the University of Cincinnati as primary apparel partners with Hanesbrands.