Clothing design initiative NEWFACET offers an innovative approach to a conceptual clothing campaign. The designer makes use of an artificial intelligence (AI) program to explore ways that could optimize workflow and creative processes in visualizing unique concepts and cuts. The result is a series of highly realistic shots of models in coats, jackets and ponchos that aren’t derivative of any existing brands—but none of the clothing or the models actually exist.
3D design tools and AI are becoming increasingly important in the industry, providing ways to improve the pattern-making process and create virtual prototypes. The project NEWFACET looks to Stable Diffusion, an open-source, text-to-image application powered by AI, which creates images through descriptive prompts, to streamline the conceptualization process and enhance possibilities to experiment. Photo: NEWFACET